miss rachel wastell

Hi, I’m Rachel – aka Miss Wastell and I specialise in Conversational Marketing

What is that? Short, fun + personable communications using AI (artificial intelligence) with a little HI (human intelligence). When you automate customer conversations you’re having on repeat, you significantly reduce time spent on dealing with repetitive customer service tasks. However, marketing automation is no good if it’s robotic and lifeless, even worse when your customers become frustrated with it’s lack of understanding and awkward responses.
The key? Own the automation, without sounding like a stiff, corporate robot that has absolutely no personality. By finding you the right words and connecting you with the right tools I can help you can save precious time + increase your revenue. As I’ve worked within consulted for many high growth tech startups, I can also help and advise on most small business and startup processes. From job descriptions, to website re-writes, recruitment processes and anything else you may need to increase your online sales.
fb ads + chatbots
artist promotion

Why Conversational Marketing?

a) Personalise your sales funnel with education in bite-sized pieces that are easy to digest – stop overwhelming your prospects with info!
b) Build + segment your online audience quickly using viral bot competitions and ad testing campaigns, you can see what works, with who ASAP.
c) Get more time to focus on your business, rather than on answering the same customer questions over and over and over again.
If you’d like help with:
  • Chatbot Copy + Creation
  • Copywriting for SEO
  • Social media optimisation
  • Digital Marketing Strategy
  • Social Media Advertising

get in touch!

I am extremely focused on working with waste-wise and eco-conscious businesses that are for benefit, rather than purely for profit. The Miss in my title delineates my passion in helping ambitious young women who are at a financial or social disadvantage, create compelling digital content to achieve their career goals.

On a more personal note, I am extremely passionate about the environment and believe that there is a conspiracy of silence in Australia concerning the colonisation of this country and the Frontier Wars. I am actively working toward living a life of zero waste and working with activist groups to upskill them in the areas of growth hacking and digital marketing.

I thrive in creative, collaborative environments and when I’m not working I’m either camping, bushwalking, writing, reading, watching documentaries or seeing live music. If you would like to contact me email hello@misswastell.com or you can check me out on instagram or medium, where I am a syndicated writer for Noteworthy.

see what I can do

Grow Sustainably

An expert with experience growing startups up to 10x in 12 months

tricks of the trade

Learn about the latest marketing growth hacks from London to use them in your business.

Get Help

Convert Cleverly

Get more sales with high converting website copy that stands out

Make More Money

Increase customer lifetime value by overcoming barriers to purchase with copy.

Get Help

Raise Millions

Learn the gift of the gab from a woman who crafted stories raising £6.5M


The difference between raising 1 and 6 million pounds is the story you tell, make it a good one.

Get Help

Automate Effectively

Save your business up to 100 of hours with clever automation hacks

Increase Efficiency

Save time and money by automating everything you do on repeat, in operations and customer service.

Get Help

the proof’s in the pudding

It’s rare that you come across a standout creative consultant like Rachel. Not only has she helped with our advertising campaigns, but the unique touch that she added to our award application helped us seal a win in the local business awards in a very competitive category. We couldn’t be happier. Ridiculously amazing and an asset to any small business.

Rachel has been awesome to work with. Her copywriting style is compelling and has over-delivered on our initial project. Would highly recommend!

Rachel is a powerhouse of a marketer. She is incredibly motivated, sets high standards for herself and her passion brings out the best in those around her.

Rachel’s sheer competence, drive and lack of pretension are rare indeed in today’s marketing world. I’d work with her again in a heartbeat.

‘Ridiculously efficient’ is the phrase that comes to mind when I think about Rachel.  Rachel is a keen team player, with a great work ethic and a keen eye and passion for the digital space

Rachel is a great mentor. With her support, advice and genuine care for my career, she gave me the confidence to pursue my current role at the Financial Times!

Thanks to Rachel’s advice, I’m more ambitious than ever! I’ve succeeded in roles I once thought out of reach after being influenced by her passion and tenacity.

I’m grateful to have such an inspiring mentor, who gives me advice of all sorts from my CV to my blog. Rachel helps me turn my ideas into reality.

lessons from the system (that I managed to escape)

It’s my aim in life to get as many people as possible to work for themselves. If you want to know how the big players do it, click the button.

sign me up

in the press

read all about it