About Miss Wastell

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So far Miss Wastell has created 22 blog entries.

Conversational Marketing : what is it and why do I need it ?

By | 2018-10-08T15:55:32+00:00 August 21st, 2018|Digital Marketing|

You’re probably thinking “conversational marketing” sounds like another buzzword… Well, truth is — it’s not. It’s actually no where NEAR as popular as it should be considering the concept. What is it? Conversational marketing is about three main things: Start the conversation — starting REAL conversations with your customers and gaining genuine insight and feedback through those conversations. Find the

Transparency for Employees is just as important as Transparency for Consumers.

By | 2018-03-27T11:03:31+00:00 January 14th, 2018|Employee Evangelism, Startup Marketing|

"When we think about how people work, the naive intuition we have is that people are like rats in a maze" -Dan Airely In the last ten years it's become clear to larger companies and big brands that you can no longer communicate top down to your consumers. Whilst twisting your advertising in a

5 Small Things You Can Do to Help the Environment

By | 2017-12-21T12:30:23+00:00 December 21st, 2017|Consumerism, News, Sustainability|

For anyone who knows me, you'll have heard me making a bit of a racket lately about the environment. Until recently, I have always been focused on "success" and "making it" in the corporate world. So, understandably this has come as quite a shock to my family and friends, as my ideas of making

10 lessons learnt from my first freelance client, and why I love to fail.

By | 2017-11-29T17:30:42+00:00 November 29th, 2017|Adulting, Freelance, Marketing, Startup Marketing|

I’ll never forget my first job as a freelance consultant. Back in 2016, I was in the midst of quitting my full-time job, to return to sunny Australia from grey and rainy England. In the excitement of finally working for myself, I jumped up and down after getting my first website copywriting job and

How Starting a Business Is like Quitting Smoking

By | 2018-01-24T09:50:17+00:00 September 4th, 2017|Digital Marketing, Mental Clarity, Startup Marketing|

Over the years I have tried to quit smoking multiple times. It's not easy. Quitting smoking is not a pleasant experience for anyone, especially those who have to handle the quitter during the first few weeks.. The irritability, lack of focus and anger that overtook me about 2 days in, were in no way

4 Easy Steps to Improved Physical and Mental Strength

By | 2018-08-21T10:38:59+00:00 September 4th, 2017|Digital Marketing, Mental Clarity, Startup Marketing|

Before the introduction of the internet, statistical information and scholarly opinions on maintaining physical and mental health were hidden in text books and encyclopaedias as complicated jargon that to anyone other than a qualified professional would look like gobbledygook. Now, with the popularity of blogging, and the democratisation of publishing content, we have the ability to

Heard about the brag culture? You can thank the social stream…

By | 2017-09-04T10:58:03+00:00 September 4th, 2017|Consumerism, Content Marketing, Digital Marketing|

To think... it was only 11 years ago that Facebook was created. Who would have thought that one social media platform could have such an incredible affect on the society in which we live. In 2011, 48% of 18-34 year olds were checking Facebook when they woke up. In October 2014 Facebook announced that 864 million people were logging on daily.