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Conversational Marketing : what is it and why do I need it ?

By |Content Marketing, Freelance|

You’re probably thinking “conversational marketing” sounds like another buzzword… Well, truth is — it’s not. It’s actually no where NEAR as popular as it should be considering the concept. What is it? Conversational marketing is about three main things: Start the conversation — starting REAL

Transparency for Employees is just as important as Transparency for Consumers.

By |Content Marketing, Economics|

"When we think about how people work, the naive intuition we have is that people are like rats in a maze" -Dan Airely In the last ten years it's become clear to larger companies and big brands that you