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blog 2017-12-13T22:59:35+00:00

Conversational Marketing : what is it and why do I need it ?

You’re probably thinking “conversational marketing” sounds like another buzzword… Well, truth is — it’s not. It’s actually no where NEAR as popular as it should be considering the concept. What is it? Conversational marketing is about three main things: Start the conversation — starting REAL

By |Digital Marketing|

Transparency for Employees is just as important as Transparency for Consumers.

"When we think about how people work, the naive intuition we have is that people are like rats in a maze" -Dan Airely In the last ten years it's become clear to larger companies and big brands that you

5 Small Things You Can Do to Help the Environment

For anyone who knows me, you'll have heard me making a bit of a racket lately about the environment. Until recently, I have always been focused on "success" and "making it" in the corporate world. So, understandably this has

By |Consumerism, News, Sustainability|

10 lessons learnt from my first freelance client, and why I love to fail.

I’ll never forget my first job as a freelance consultant. Back in 2016, I was in the midst of quitting my full-time job, to return to sunny Australia from grey and rainy England. In the excitement of finally working

How Starting a Business Is like Quitting Smoking

Over the years I have tried to quit smoking multiple times. It's not easy. Quitting smoking is not a pleasant experience for anyone, especially those who have to handle the quitter during the first few weeks.. The irritability, lack

4 Easy Steps to Improved Physical and Mental Strength

Before the introduction of the internet, statistical information and scholarly opinions on maintaining physical and mental health were hidden in text books and encyclopaedias as complicated jargon that to anyone other than a qualified professional would look like gobbledygook. Now,