5 Small Things You Can Do to Help the Environment

By | 2017-12-21T12:30:23+00:00 December 21st, 2017|Consumerism, News, Sustainability|

For anyone who knows me, you'll have heard me making a bit of a racket lately about the environment. Until recently, I have always been focused on "success" and "making it" in the corporate world. So, understandably this has come as quite a shock to my family and friends, as my ideas of making

Heard about the brag culture? You can thank the social stream…

By | 2017-09-04T10:58:03+00:00 September 4th, 2017|Consumerism, Content Marketing, Uncategorized|

To think... it was only 11 years ago that Facebook was created. Who would have thought that one social media platform could have such an incredible affect on the society in which we live. In 2011, 48% of 18-34 year olds were checking Facebook when they woke up. In October 2014 Facebook announced that 864 million people were logging on daily.

Tinder, eve & the Vicinity.

By | 2017-09-04T10:57:20+00:00 September 4th, 2017|Consumerism, Content Marketing, Uncategorized|

I read an article this morning on econsultancy - I shared this so some of you may have read what I'm referring to - about the Tinderisation of marketing. This started me thinking about the yes/no mentality of our generation, and the fact that we are so overwhelmed with information, products and services that an

How to convince your boss that content marketing is key.

By | 2016-11-10T10:59:37+00:00 November 10th, 2016|Consumerism, Startup Marketing, Uncategorized|

Raise your hand if you have ever felt personally victimized by advertisers... That's what I thought. Bombarded with advertisements since most of us were old enough to read, our ability to ignore them is now second nature, and the majority blend unceremoniously into the background noise of every day life. This does not in any way

Mercedes takes the cake in innovative social media strategy, whilst their consumers Take The Wheel

By | 2016-04-01T11:12:11+00:00 April 1st, 2016|Consumerism, Content Marketing, Uncategorized|

Social media has become an integral part of business communications, with a recent survey by BRR media finding that 61% of ASX200 businesses increased their social media activity in the past year. This is a positive indication that businesses around the world are beginning to understand the increasing importance of social media, trading their outdated


By | 2015-07-17T11:13:01+00:00 July 17th, 2015|Branding, Consumerism, Uncategorized|

Earlier this year, I was lucky enough to attend a conference with Jeff Bullas  as one of the speakers, and as he shared his insights on the importance of Social Media and Content Marketing in today's digital era, what stuck in my mind was how he stressed the importance of developing my own personal brand.