By | 2017-05-15T11:05:17+00:00 May 15th, 2017|Branding, Content Marketing, Digital Marketing, Startup Marketing|

There’s something disconcerting about moving from a communications role in a B2C environment, to one focused primarily on B2B relations- especially if you’re new to the industry. For those who are unaware, the basic differences that separate B2B from B2C communications (apart from the obvious difference that one communicates from business to business and the

How to convince your boss that content marketing is key.

By | 2016-11-10T10:59:37+00:00 November 10th, 2016|Consumerism, Digital Marketing, Startup Marketing|

Raise your hand if you have ever felt personally victimized by advertisers... That's what I thought. Bombarded with advertisements since most of us were old enough to read, our ability to ignore them is now second nature, and the majority blend unceremoniously into the background noise of every day life. This does not in any way

Mercedes takes the cake in innovative social media strategy, whilst their consumers Take The Wheel

By | 2016-04-01T11:12:11+00:00 April 1st, 2016|Consumerism, Content Marketing, Digital Marketing|

Social media has become an integral part of business communications, with a recent survey by BRR media finding that 61% of ASX200 businesses increased their social media activity in the past year. This is a positive indication that businesses around the world are beginning to understand the increasing importance of social media, trading their outdated

5 Helpful Tips For Creating Engaging Bite-Sized Content

By | 2016-03-03T09:15:10+00:00 March 3rd, 2016|Branding, Content Marketing, Digital Marketing|

As the number of brands using social media increases, it is crucial for businesses to create engaging bite-sized content. Here are five tips to get you started: 1. LOOK INSIDE THE BOX: Employees are the human element of an organisation and as such are perfect sources for online content. Social media works well for organisations

Get started in Content Marketing: 5 Free Templates

By | 2014-12-22T11:04:06+00:00 December 22nd, 2014|Content Marketing, Digital Marketing, Startup Marketing|

Content Marketing has become, as B&T put it, the new Kool Aid, and one of the biggest buzz words in the Communications industry. As a result, this has become quite an attractive career option to Media & Communications students and graduates. I thought it might be helpful to provide a basic overview of content marketing, including what