Transparency for Employees is just as important as Transparency for Consumers.

By | 2018-03-27T11:03:31+00:00 January 14th, 2018|Employee Evangelism, Startup Marketing|

"When we think about how people work, the naive intuition we have is that people are like rats in a maze" -Dan Airely In the last ten years it's become clear to larger companies and big brands that you can no longer communicate top down to your consumers. Whilst twisting your advertising in a

10 lessons learnt from my first freelance client, and why I love to fail.

By | 2017-11-29T17:30:42+00:00 November 29th, 2017|Adulting, Freelance, Marketing, Startup Marketing|

I’ll never forget my first job as a freelance consultant. Back in 2016, I was in the midst of quitting my full-time job, to return to sunny Australia from grey and rainy England. In the excitement of finally working for myself, I jumped up and down after getting my first website copywriting job and

How Starting a Business Is like Quitting Smoking

By | 2018-01-24T09:50:17+00:00 September 4th, 2017|Digital Marketing, Mental Clarity, Startup Marketing|

Over the years I have tried to quit smoking multiple times. It's not easy. Quitting smoking is not a pleasant experience for anyone, especially those who have to handle the quitter during the first few weeks.. The irritability, lack of focus and anger that overtook me about 2 days in, were in no way

4 Easy Steps to Improved Physical and Mental Strength

By | 2018-08-21T10:38:59+00:00 September 4th, 2017|Digital Marketing, Mental Clarity, Startup Marketing|

Before the introduction of the internet, statistical information and scholarly opinions on maintaining physical and mental health were hidden in text books and encyclopaedias as complicated jargon that to anyone other than a qualified professional would look like gobbledygook. Now, with the popularity of blogging, and the democratisation of publishing content, we have the ability to

It’s all about Attention. Boring Meter is On.

By | 2017-09-04T10:52:57+00:00 September 4th, 2017|Content Marketing, Digital Marketing, Startup Marketing|

I've always wanted to improve my productivity, so I'm not just extremely busy all the time, but working productively and getting it done. I have tried for a long time to improve my Time Management skills, to deal with my productivity issues, but wondered why it wasn't working. I mean, I am extremely organised (annoyingly so), and

5 ways you can keep Focused and Stay Motivated

By | 2017-08-04T11:03:20+00:00 August 4th, 2017|Branding, Digital Marketing, Mental Clarity, Startup Marketing|

Everyone has that one friend,  that one person on their Facebook or Instagram feed that posts nothing but motivational images and inspirational quotes on a daily (sometimes even hourly) basis. Telling you to be happy, to be positive, to remove yourself of negative thoughts so you are able reach your goals, and continuously repeating the


By | 2017-05-15T11:05:17+00:00 May 15th, 2017|Branding, Content Marketing, Digital Marketing, Startup Marketing|

There’s something disconcerting about moving from a communications role in a B2C environment, to one focused primarily on B2B relations- especially if you’re new to the industry. For those who are unaware, the basic differences that separate B2B from B2C communications (apart from the obvious difference that one communicates from business to business and the

How to convince your boss that content marketing is key.

By | 2016-11-10T10:59:37+00:00 November 10th, 2016|Consumerism, Digital Marketing, Startup Marketing|

Raise your hand if you have ever felt personally victimized by advertisers... That's what I thought. Bombarded with advertisements since most of us were old enough to read, our ability to ignore them is now second nature, and the majority blend unceremoniously into the background noise of every day life. This does not in any way