How to convince your boss that content marketing is key.

By |2016-11-10T10:59:37+10:00November 10th, 2016|Consumerism, Digital Marketing, Startup Marketing|

Raise your hand if you have ever felt personally victimized by advertisers... That's what I thought. Bombarded with advertisements since most of us were old enough to read, our ability to ignore them is now second nature, and the majority blend unceremoniously into the background noise of every day life. This does not in any way

Get started in Content Marketing: 5 Free Templates

By |2014-12-22T11:04:06+10:00December 22nd, 2014|Content Marketing, Digital Marketing, Startup Marketing|

Content Marketing has become, as B&T put it, the new Kool Aid, and one of the biggest buzz words in the Communications industry. As a result, this has become quite an attractive career option to Media & Communications students and graduates. I thought it might be helpful to provide a basic overview of content marketing, including what