Conversational Marketing : what is it and why do I need it ?

By | 2018-10-08T15:55:32+00:00 August 21st, 2018|Digital Marketing|

You’re probably thinking “conversational marketing” sounds like another buzzword… Well, truth is — it’s not. It’s actually no where NEAR as popular as it should be considering the concept. What is it? Conversational marketing is about three main things: Start the conversation — starting REAL conversations with your customers and gaining genuine insight and feedback through those conversations. Find the

10 lessons learnt from my first freelance client, and why I love to fail.

By | 2017-11-29T17:30:42+00:00 November 29th, 2017|Adulting, Freelance, Marketing, Startup Marketing|

I’ll never forget my first job as a freelance consultant. Back in 2016, I was in the midst of quitting my full-time job, to return to sunny Australia from grey and rainy England. In the excitement of finally working for myself, I jumped up and down after getting my first website copywriting job and